Blog Posts
July 10, 2024

Did Popeyes Get Kicked Off X on National Fried Chicken Day?

Following the launch of our NEW Boneless Wings, our brand was suspended from X after dropping codes for free Boneless Wings to X users for National Fried Chicken Day.  

Here at Popeyes, we believe one bite of our new Boneless Wings can convert even the most vocal boneless skeptics on the internet to Boneless Believers. To prove this theory, we set out to connect with X users who publicly proclaimed their hate of boneless wings to offer codes redeemable on the Popeyes website and app for FREE Boneless Wings with any purchase on one day only – July 6, National Fried Chicken Day.

Now, even though we are the #2 Chicken chain in the country, we don’t get any special treatment from the higher ups at X, hence why we were kicked off the platform. Even on National Fried Chicken Day, a day that is so important to our business and overall strategy. But we knew this would happen, in fact, we hoped this would happen..

“It makes no sense for us to get kicked off X on National Fried Chicken Day, but that’s exactly why we wanted to do it. It’s one of our key mantras, “We Don’t Make Sense, We Make Chicken”. We believe that our Boneless wings can make even the strongest of deniers into believers, that we were willing to do something so out of the ordinary. If it takes us missing out on a holiday that is practically made for us, so be it. Our goal is to turn deniers into believers, and however we need to make that happen, we are willing to,” said Jeff Klein, President of Popeyes North America.

Our Popeyes account remains inactive, leaving our guests, and fried chicken enthusiasts in suspense about when we will return online, and what we will do next...

But we won’t stop on our mission to win over America’s taste buds and have decided to drop another deal for FREE Boneless Wings available all week! Today through July 14, Popeyes Rewards members can enjoy a FREE 6 piece Boneless Wings with a $10 purchase made through the Popeyes app or website.

Do you want us back on X? Let us know why on Facebook, X, Instagram, LinkedIn and TikTok!

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