Popeyes Introduces "THAT Chicken from Popeyes," A Bold New Brand Campaign Inspired by the Real Louisiana Kitchen

MIAMI, FL., [August31, 2026] – Today, Popeyes® is unveiling "THAT Chicken from Popeyes," a bold new national brand campaign that reminds America what sets the brand apart: it's not just chicken, it's THAT Chicken, from Popeyes. Inspired by the spirit of a Real Louisiana Kitchen, the campaign celebrates the bold flavor, hand crafted preparation and unmistakable generosity that have defined Popeyesfor more than 50 years, looking to reassert itself as the best-tasting and best-value chicken in America.

Developed in partnership with Popeyes new creative agency, Anomaly, the campaign introduces a new brand platform rooted in the authenticity and craftsmanship that have always been atthe heart of the brand. A music video-inspired hero spot transforms the sights and sounds of a Real Louisiana Kitchen into a bold New Orleans brass band anthem, bringing the craft behind THAT Chicken from Popeyes to life. Ratherthan chasing trends, it shines a spotlight on what makes Popeyes one of a kind: from chicken marinated in our iconic spice blend, to hand-battered to bold Louisiana seasoning and meals served with the kind of care that feeds the soul.

"Popeyes has always been rooted in the traditions of a real Louisiana kitchen, where bold flavor, quality ingredients and generous portions come together in every meal," said Matt Rubin, Chief Marketing Officer of Popeyes. "This campaign celebrates everything that has made Popeyes and our chicken iconic for decades while introducing a bold new creative platform that reminds guests we are, and always will be, THAT Chicken from Popeyes."

Relaunching alongside the campaign is the $6 Big Box, a meal that brings Southern generosity to life, reasserting itself as the best-tasting, best-value chicken in America. Featuring Popeyes signature hand-battered chicken, two homestyle sides and the brand's iconic biscuit, it delivers incredible value while proving THAT combo from Popeyes isn't just a meal, it's an experience. Rounding out the offering are new limited-time Pineapple Beverages.  Available as Pineapple Lemonade, Frozen Pineapple Lemonade and Pineapple Iced Tea, the refreshing drinks start at $3.49.

Beginning today, the campaign rolls out nationally across TV, CTV, social and digital, bringing the warmth,energy and unmistakable spirit of a Real Louisiana Kitchen to audiences nationwide through bold Louisiana flavor, handcrafted quality and generous hospitality.

Watch the new campaign HERE!

Creative Agency:Anomaly

Mike Byrne, FoundingPartner, Global Chief Creative Officer

Franke Rodriguez,Partner, CEO

Jeff Stamp, ManagingPartner, CCO, NY

Val Nguyen, ManagingPartner, Head of Strategy, NY

Erika Madison, Headof Production

Leanne Amann, GroupCreative Director

Miklas Manneke, CreativeDirector

Victoria Garza,Senior Art Director

Rob Gooden, AssociateCreative Director

Ryder Stevens,Associate Creative Director

Kimberly Edwards,Group Executive Producer

Megan Flett, SeniorProducer

Isabella Ramirez,Associate Producer

Emily Fitzgerald,Group Business Head

Jonathan Castaneda,Account Supervisor

Laurel Howlett,Account Supervisor

Kira Montgomery, Headof Comms Strategy

Maria Martinez, GroupComms Strategy Director

Russell Harris Jr.,Senior Communications Strategist

Camila Portillo, SocialStrategy Director

Stephanie Brown,Senior Social Strategist

Madeline Stefan,Strategy Director

Emily Leyfer, BrandStrategist

Ben Dorenfeld,Director of Music Production

Kathleen Owen,Project Director

Howie Mapson,Business Affairs Manager

Production: magnastudios

Ben Dean, Director

Davud Karbassioun,President

Nick Fuller, ManagingDirector / Executive Producer

Kelly Martin,Executive Producer

Clark Farrell,Director of Production

Jason Manz, Producer

Logan Triplett, DP

Editorial: Cabin

Editor, Tom Hohle

Cutting Assistant,Megan Heard

Assistant Editor,Diana Seldin

Managing Partner,Maggie Meade

Executive Producer,Zack Herpy

Sr Post Producer,Lorelei Mira Polk

Color: TMLS

Colorist, JulienAlary

EP, Eli Mari Sandal

Assistants, ChrisremyBerrefjord, Emanuele Senatore

Finishing/VFX:Shepherd VFX

Flame Lead, AlexPostelnicu

Flame Support, AustinLewis

Executive Producer,Lexi Stearn

Producer, GwennHardouin

Music/SoundProduction: The Elements Music

Senior Producer,Danielle Beauvoir

Creative Director(s),J Bonilla - Dan Bewick - Scott Coleman - Ian Dalsemer

Brass, Young Fellaz

Mix/Sound Design:Source Sound Inc.

Re-Recording Mixer,Thomas C. Brewer

Sound Designers,James Evans - Eoin Sheils

Associate Producer,Kelly Baffoni

Executive Producer,Daniel Lepervanche

Stills:

Photographer, JasonLeCras

Assistant, ElvisPiedra

Digital Tech, AustinPresley

Social: RED FEATHER

Shooter, JorgeMaradiaga

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