Matt Rubin Appointed Chief Marketing Officer of Popeyes® U.S. & Canada

MIAMI, FL – Jan. 14, 2026 – Today, Popeyes® announced Matt Rubin as Chief Marketing Officer for the U.S. and Canada. In this role, Rubin will lead Popeyes’ marketing strategy, brand positioning, and customer engagement across all channels.

“Matt brings a deep understanding of the Popeyes brand, the guest, and the broader quick-service restaurant landscape,” said Peter Perdue, President of Popeyes U.S. and Canada. “His experience across marketing, analytics, and digital positions him well to move quickly to strengthen our brand positioning and drive growth.”

Rubin has nearly 11 years of experience with Restaurant Brands International Inc., with four of those with Popeyes U.S. & Canada. Most recently, he served as Popeyes Chief Digital Officer. Prior to that, Rubin led Marketing Analytics for Popeyes U.S. & Canada and served as Chief Marketing Officer for RBI’s brands in the Asia-Pacific region, where he delivered strong results across sales, traffic, and franchise profitability.

“I’m excited to step into this role and continue building on the strong foundation of the Popeyes brand,” said Rubin. “Popeyes has incredible equity rooted in its Louisiana heritage and industry-leading food, and I look forward to helping fuel the next phase of growth.”

About Popeyes®

Founded in New Orleans in 1972, Popeyes® has over 50 years of history and culinary tradition. Popeyes® distinguishes itself with a unique New Orleans style menu featuring fried chicken, chicken tenders, fried shrimp, and other regional items. The chain’s passion for its Louisiana heritage and flavorful authentic food has allowed Popeyes® to become one of the world’s largest chicken quick service restaurants with over 4,000 restaurants in the U.S. and around the world. To learn more about the brand, please visit the Popeyes® brand website at www.popeyes.com or follow us on Facebook, Twitter and Instagram.