Popeyes Brings Chicken Mastery to Life with Creative Ads

Sometimes you're not able to get to Popeyes to experience the crunch of our 12 hour marinated chicken. So Popeyes is bringing the experience directly to you.

12 Hour Marination
Popeyes chicken mastery is second to none and we pride ourselves on marinating our chicken for 12 hours. To celebrate this, we shot billboard photos with long exposure photography expert Franke Relle, to show the world the craft behind our kitchen. This is the first time this photography technique has been used by a QSR brand over a period of 12 hours to show a culinary process in a kitchen. 

Crunchy Print
Popeyes chicken is hand-breaded and battered every day in restaurant, making it one of the  CRUNCHIEST chicken offerings out there. We designed new print ads to intercept people who may not have tried Popeyes and experienced its delicious crunch.  Each ad asks readers to "crunch" the ad to mimic our chickens delicious crunch.  The ads allow readers to get a sneak peak of the crunch until they can get their hands on the real thing.

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