Popeyes Celebrates Anniversary of Chicken Sandwich With Early Countdown to 2021

Popeyes® celebrates its one-year anniversary of its Chicken Sandwich launch this August with a new campaign that brings light to a year no one could have seen coming: 2020. Humanity can all agree, that 2020 is out of control and we are living in pretty crazy times- toilet paper shortages, homeschooling 24/7, sports being postponed, coin shortages, confirmed UFO sightings, favorite dancing apps possibly getting banned- you name it. Luckily, whatever comes our way, we can always take a pause, breathe in and say at least we still have the Popeyes® Chicken Sandwich, because your average comfort food isn’t enough.

Starting tomorrow and throughout the month of August, Popeyes® will launch a most-needed countdown to 2021 by officially kicking off the Times Square Ball Drop … 4.5 months early.

Tomorrow also marks the day that started the Chicken Sandwich’s rise to fame that was ignited with one simple tweet, “Y’all good?”. Popeyes®, along with the rest of the world, had no idea that a year later this tweet would carry much more meaning with it. So this year Popeyes® asks America “2020 – Y’all Good?”.

Remember the times in 2019 when all we had to worry about was getting our hands on a sold out Popeyes® Chicken Sandwich? Popeyes® realized that in 2020 we ALL need The Sandwich for that pause in your day, so the brand is offering fried chicken fans $0 delivery fee (free delivery) this Wednesday, 8/19/20*.

Check out a teaser of our 2020 retrospective below:

More information about the Popeyes® Chicken Sandwich and its popularity can be found below:

• The August launch sent not only the internet, but the entire world into a frenzy of excitement. Celebs, athletes, foodies alike all stood in line, in some cases around the block to get a chance to try and fried chicken deliciousness. Our 44th President of the United States even tweeted about it.
• When the chicken sandwich online conversation was at its peak between August 17th and September 1st, Popeyes® totaled 338,000 conversations, which equates to 16 tweets per minute about the Popeyes® Chicken Sandwich.
• Popeyes® sold 203 million Chicken Sandwiches in the past year.
• There were 405 million pickles used on Chicken Sandwiches since launch.
• Texas sold the most Chicken Sandwiches in the last 12 months.
• The most sandwiches sold by one store in one day was 3,582 sandwiches on 11/3/19.